Trade Show Booth Traffic Calculator
Estimate how many visitors your trade show booth will attract based on event size, booth size, and location.
Estimated Booth Visitors
Trade Show Booth Traffic estimates visitors based on industry benchmarks.
Base formula:
Visitors = Attendees × Booth Attraction Rate
Booth attraction rates by size:
| Booth Size | Attraction Rate |
|---|---|
| 10×10 (standard) | 3–5% of attendees |
| 10×20 (inline) | 5–8% |
| 20×20 (island) | 8–12% |
| 30×30+ (large island) | 12–18% |
Location multipliers:
- Corner booth: 1.2×
- Near entrance: 1.3×
- Back/far side: 0.7×
- Center aisle: 1.1×
Conversion benchmarks:
- Booth visitors to leads: ~40–60%
- Leads to qualified prospects: ~15–25%
- Prospects to customers: ~5–10%