Trade Show Booth Traffic Calculator
Estimate trade show booth visitors from event attendance, booth size, and location.
Returns projected traffic, lead count, and cost per lead.
Trade show booth traffic estimation helps exhibitors predict visitor volume, plan staffing levels, and calculate cost per lead for a given event.
The core formulas:
Expected Booth Visitors = Total Show Attendance × Aisle Traffic % × Stop Rate
Cost Per Lead = Total Booth Cost / Number of Qualified Leads
Lead-to-Sale Conversion Value = Leads × Close Rate × Average Deal Value
ROI = ((Revenue Generated − Total Cost) / Total Cost) × 100
What each variable means:
- Aisle Traffic % — percentage of total attendees who pass your booth (depends on location: corner vs. middle of aisle)
- Stop Rate — percentage of passersby who stop and engage (average 10–20%; great booths with demos or giveaways reach 30–50%)
- Qualified Leads — contacts with genuine purchase intent (typically 20–40% of stops)
- Total Booth Cost — booth space fee + travel + lodging + materials + staff time
Worked example: Show attendance: 8,000. Your booth is in a good aisle position (30% of attendees pass). Stop rate: 20%. Qualified lead rate: 35%. Total cost: $12,000.
Passersby = 8,000 × 0.30 = 2,400 Stops = 2,400 × 0.20 = 480 Qualified leads = 480 × 0.35 = 168 leads Cost per lead = $12,000 / 168 = $71.43/lead
If close rate is 15% and deal value is $3,500: Revenue = 168 × 0.15 × $3,500 = $88,200 ROI = (($88,200 − $12,000) / $12,000) × 100 = 635%
Corner booths (end-cap positions) typically receive 2–3× more passersby than mid-aisle booths and are worth the premium cost at high-value shows.
How we build and check this calculator
This calculator runs entirely in your browser, so the numbers you enter stay on your device. The math behind it is written by hand and tested against worked examples and standard references before the page goes live.
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