Churn Rate Calculator
Calculate your customer churn rate, retention rate, and projected annual churn.
Essential for SaaS and subscription businesses.
Churn Analysis
Churn rate measures the percentage of customers who stop using your product or service during a given period.
Churn Rate (%) = (Customers Lost / Customers at Start) × 100
Retention Rate (%) = 100 - Churn Rate
Projected Annual Churn (%) = 1 - (1 - Monthly Churn Rate)^12
Industry benchmarks (monthly churn):
- SaaS (B2B): 2–5% is typical, under 2% is excellent
- SaaS (B2C): 3–7% is typical
- Streaming services: 3–5%
- Telecom: 1–2%
Key insights:
- Even small monthly churn compounds significantly over a year
- 5% monthly churn = ~46% annual churn
- 2% monthly churn = ~21% annual churn
- Reducing churn by 1% can have a massive impact on lifetime value