Conversion Rate Calculator
Calculate your website or campaign conversion rate, revenue per visitor, and cost per conversion.
Essential for marketing optimization.
Conversion Rate
Conversion Rate measures the percentage of visitors who complete a desired action.
Conversion Rate = (Conversions / Total Visitors) × 100
Revenue Per Visitor (RPV):
RPV = Total Revenue / Total Visitors
Cost Per Conversion:
Cost Per Conversion = Marketing Spend / Conversions
Average conversion rates by industry:
- E-commerce: 1.5–3%
- SaaS/Software: 3–7%
- Finance: 5–10%
- Healthcare: 3–8%
- B2B services: 2–5%
What is a “good” conversion rate?
- Below 1%: Needs significant improvement
- 1-3%: Average for most industries
- 3-5%: Above average
- 5%+: Excellent — top performers
Example: 10,000 visitors, 250 conversions, $5,000 revenue:
- Conversion rate: 2.5%
- Revenue per visitor: $0.50