Product Pricing Calculator
Calculate selling price from cost and desired margin, or find the margin from cost and price.
Pricing Analysis
Product pricing can be calculated in two directions:
1. Find selling price from cost and desired margin:
Selling Price = Cost / (1 - Margin%/100)
2. Find margin from cost and selling price:
Margin % = ((Price - Cost) / Price) × 100
Markup % = ((Price - Cost) / Cost) × 100
Margin vs. Markup (they are different!):
- A product costing $60 sold at $100 has a 40% margin but a 66.7% markup
- Margin is based on selling price; markup is based on cost
Common target margins by industry:
- Retail: 40–60%
- Software/SaaS: 70–90%
- Manufacturing: 25–35%
- Food service: 55–65%
- Consulting: 50–70%
Enter any two of the three fields (cost, price, margin) to calculate the third.