Retail Markup Calculator
Calculate your selling price from wholesale cost and desired profit margin.
Find markup percentage and profit per unit.
Pricing Breakdown
Markup and margin are related but different:
Markup % = ((Selling Price − Cost) / Cost) × 100
Margin % = ((Selling Price − Cost) / Selling Price) × 100
To find selling price from desired margin:
Selling Price = Cost / (1 − Margin%/100)
To find selling price from desired markup:
Selling Price = Cost × (1 + Markup%/100)
Common retail markups:
- Grocery: 5–25% margin
- Clothing: 50–100% markup (keystone)
- Jewelry: 100–300% markup
- Electronics: 10–30% margin
- Furniture: 50–80% markup