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Business ROI Calculator

Calculate your business Return on Investment, annualized ROI, and payback period.
Essential for evaluating business decisions.

Business ROI

ROI (Return on Investment) measures the profitability of an investment relative to its cost.

ROI = ((Net Profit - Investment Cost) / Investment Cost) × 100

Annualized ROI accounts for the time period:

Annualized ROI = ((1 + ROI/100)^(1/years) - 1) × 100

Payback Period is how long it takes to recoup your investment:

Payback Period = Investment Cost / Annual Net Profit

ROI benchmarks by business type:

  • Conservative investments: 5-10% annually
  • Growth businesses: 15-25% annually
  • High-risk startups: 25-50%+ annually (or total loss)
  • Marketing campaigns: 200-500% is considered excellent

Example: $50,000 investment yielding $75,000 net profit over 3 years:

  • ROI: 50% total
  • Annualized ROI: 14.5%
  • Payback period: 2 years

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