Trade Show ROI Calculator
Calculate your trade show return on investment from booth costs, travel, leads generated, and expected deal closings.
Trade Show ROI
Trade show ROI measures the return generated from your trade show investment including all direct and indirect costs.
Total Cost = Booth + Travel + Lodging + Marketing Materials + Staff Time
Expected Revenue = Leads × Close Rate × Average Deal Value
ROI = ((Expected Revenue − Total Cost) / Total Cost) × 100
Average trade show benchmarks:
- Cost per lead: $150–$500
- Lead-to-close rate: 5–20%
- Average ROI timeline: 3–6 months post-show
Typical cost breakdown:
- Booth space: 30–40% of total budget
- Travel & lodging: 20–25%
- Booth design & materials: 15–20%
- Staffing costs: 15–20%
- Shipping & logistics: 5–10%
Tips for better ROI:
- Follow up with leads within 48 hours
- Pre-schedule meetings before the show
- Track leads through to closed deals for accurate ROI