AdSense Revenue Estimator
Estimate your Google AdSense monthly earnings based on daily visitors, page views, click-through rate, and cost per click.
How AdSense revenue is estimated:
Google AdSense pays website owners in two ways: when visitors see ads (impressions) and when they click ads. Your total revenue depends on how much traffic you get, how many pages each visitor views, and how valuable your audience is to advertisers.
The core formula:
Monthly Revenue = Daily Pageviews × 30 × CTR × CPC + (Daily Pageviews × 30 / 1000) × CPM
In practice, most AdSense revenue comes from clicks rather than impressions. Typical earnings break down as roughly 70% from clicks and 30% from impressions.
Key metrics explained:
- Daily Visitors — unique people who visit your site each day
- Pages per Visit — how many pages each visitor views (average is 1.5–3)
- CTR (Click-Through Rate) — percentage of pageviews where someone clicks an ad. Typical range: 1–3%
- CPC (Cost Per Click) — how much you earn per ad click. Ranges from $0.05 for low-value niches to $5+ for finance/insurance
- RPM (Revenue Per Mille) — total earnings per 1,000 pageviews. A combined metric that captures both clicks and impressions
Worked example:
500 daily visitors × 2 pages/visit = 1,000 daily pageviews
- Monthly pageviews: 1,000 × 30 = 30,000
- At 2% CTR: 30,000 × 0.02 = 600 clicks/month
- At $0.50 CPC: 600 × $0.50 = $300/month from clicks
- Plus ~$30 from impressions
- Total: ~$330/month
CPC ranges by niche:
- Finance, insurance, legal: $2–10 per click
- Health, real estate: $1–5
- Technology, education: $0.50–2
- Entertainment, cooking, hobbies: $0.10–0.50
- Gaming, memes: $0.05–0.20
What affects your earnings most:
- Traffic volume — more visitors = more money (the biggest lever)
- Niche/topic — finance pages earn 10–50× more per click than entertainment
- Geographic location of visitors — US/UK/Australia visitors pay 3–5× more than developing countries
- Ad placement — ads visible without scrolling (“above the fold”) earn 2–3× more