CPC Ad Budget Calculator
Calculate your advertising budget from cost-per-click, target clicks, and conversion rate.
Plan Google Ads or social media campaigns.
Campaign Budget
CPC (Cost Per Click) is how much you pay each time someone clicks your ad.
Key formulas:
Total Cost = CPC × Number of Clicks
Cost Per Conversion = CPC / Conversion Rate
Conversions = Clicks × Conversion Rate
ROAS = Revenue / Ad Spend
Average CPC benchmarks (varies widely):
| Platform | Average CPC |
|---|---|
| Google Search | $1–$5 |
| Google Display | $0.50–$2 |
| Facebook / Instagram | $0.50–$3 |
| $3–$8 | |
| Twitter / X | $0.50–$2 |
Average conversion rates:
- E-commerce: 1–3%
- Lead generation: 3–8%
- SaaS free trial: 5–15%
Tips:
- Start with a small daily budget and optimize before scaling
- A higher CPC does not always mean better results — focus on conversion rate
- Track your actual ROAS (Return on Ad Spend) to measure true profitability