Ad Revenue / RPM Calculator

RPM, or Revenue Per Mille, measures how much you earn for every 1,000 page views. It is the metric that matters most to an ad-supported publisher, because it folds fill rate, ad pricing and engagement into one number you can track month to month.

Formula: RPM = (Total Estimated Earnings ÷ Total Page Views) × 1,000

Related metrics: CPM (Cost Per Mille) = what advertisers pay per 1,000 impressions (from the buyer’s perspective) eCPM (Effective CPM) = RPM when measured at the ad unit level rather than the page level

Note: RPM is always lower than or equal to CPM because not every page view has 100% ad fill, and some ads are priced below the average CPM.

What each variable means:

• Total Estimated Earnings: revenue from every monetization source in the period, including display, video and native ads.
• Total Page Views: page views over the same period, not unique visitors. Mixing the two is the most common way this figure comes out wrong.
• 1,000 (Mille): the standard advertising scale. “Mille” is Latin for thousand.

Worked example: Your site earned $420 from 85,000 page views last month.

RPM = ($420 ÷ 85,000) × 1,000 = $4.94 RPM

This means for every 1,000 visitors, you earn ~$5.

Typical RPM ranges by content type (Google AdSense, U.S. traffic, 2024):

• General lifestyle/entertainment: $2–$6
• Personal finance and investing: $15–$40
• Legal content: $20–$50
• Health and medical: $8–$25
• Technology/software: $8–$20
• Food and recipes: $3–$8
• Gaming: $1–$4

RPM levers: Increasing RPM requires better ad placement, higher traffic quality, more advertisers competing for your inventory, or moving into higher-value niches.