Markup Calculator
Calculate selling price, profit amount, and profit margin from your cost and markup percentage.
Essential for pricing products.
Selling Price
Markup is the percentage added to the cost to determine the selling price:
Selling Price = Cost × (1 + Markup% / 100)
Profit = Selling Price - Cost
Profit margin (different from markup) is the profit as a percentage of the selling price:
Margin% = (Profit / Selling Price) × 100
Markup vs. Margin — they are not the same:
| Markup | Margin |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 100% | 50% |
| 200% | 66.7% |
For example, an item that costs $40 with a 50% markup:
- Selling price = $40 × 1.50 = $60
- Profit = $60 - $40 = $20
- Profit margin = $20 / $60 = 33.3%
Conversion formulas:
Markup% = Margin% / (100% - Margin%) × 100Margin% = Markup% / (100% + Markup%) × 100