Bounce Rate Analyzer
Calculate website bounce rate from single-page and total sessions.
Returns quality rating with benchmarks for blogs, e-commerce, landing pages, and news sites.
Bounce rate measures the percentage of visitors who land on a page and leave without interacting further — no clicks, no scroll events (in GA4), no additional pageviews. It’s a key signal of content relevance and user experience quality.
Bounce Rate Formula:
Bounce Rate = (Single-Page Sessions / Total Sessions) × 100%
In Google Analytics 4, bounce rate is defined as:
Bounce Rate = 1 − Engagement Rate
Where: Engagement Rate = Engaged Sessions / Total Sessions
An engaged session lasts >10 seconds, has a conversion event, or includes 2+ pageviews.
Revenue Impact of Bounce Rate:
Revenue Lost = Current Sessions × Bounce Rate × Conversion Rate × AOV
Improvement Value:
Value of 1% Bounce Reduction = (Sessions × 0.01) × Conversion Rate × AOV
Worked Example — eCommerce site:
- Monthly sessions: 45,000
- Current bounce rate: 68%
- Conversion rate (non-bounced): 3.2%
- Average order value (AOV): $87
Single-page bounces: 45,000 × 0.68 = 30,600 Engaged sessions: 45,000 × 0.32 = 14,400 Monthly revenue: 14,400 × 0.032 × $87 = $40,090
If bounce rate drops from 68% → 55%:
- New engaged sessions: 45,000 × 0.45 = 20,250
- New revenue: 20,250 × 0.032 × $87 = $56,376
- Revenue gain: +$16,286/month from 13% bounce reduction
Benchmarks by industry: eCommerce: 45–65%; Blogs: 70–90%; B2B: 40–60%; Landing pages: 60–90%. A “good” bounce rate is relative — a blog with 85% bounce but 4-minute sessions is performing well.