CPC Calculator
Calculate Cost Per Click for your ad campaigns.
Enter clicks and cost to find CPC, or CPC and budget to find how many clicks you can get.
CPC Result
CPC (Cost Per Click) is the amount you pay each time someone clicks your ad.
CPC = Total Cost / Total Clicks
You can also calculate:
Total Cost = CPC × Clicks
Clicks = Budget / CPC
Average CPC benchmarks by platform (2025):
- Google Search Ads: $1–5
- Google Display Ads: $0.50–2
- Facebook/Instagram: $0.50–3
- LinkedIn: $3–8
- Twitter/X: $0.50–3
Average CPC by industry (Google Ads):
- Legal: $5–50+
- Insurance: $10–40
- Finance: $3–15
- E-commerce: $1–3
- Real estate: $1–5
- Travel: $0.50–3
Tips to lower CPC:
- Improve your Quality Score with relevant ads and landing pages
- Use negative keywords to filter out irrelevant searches
- Target long-tail keywords with lower competition