Podcast Revenue Calculator
Estimate your podcast ad revenue based on downloads per episode, CPM rate, and publishing frequency.
Plan your podcasting income.
Estimated Podcast Revenue
Podcast ad revenue is typically calculated using a CPM (Cost Per Mille) model, meaning advertisers pay per 1,000 downloads.
Revenue per Episode = (Downloads per Episode / 1,000) × CPM Rate
Monthly Revenue = Revenue per Episode × Episodes per Month
Annual Revenue = Monthly Revenue × 12
Typical podcast CPM rates:
- Pre-roll (15-30 sec): $15–25
- Mid-roll (60 sec): $20–50
- Post-roll (15-30 sec): $10–15
- Host-read premium: $25–50+
CPM varies by niche:
- Business/Finance: $30–50
- Technology: $20–40
- True Crime/Entertainment: $15–25
- General Interest: $10–20
Revenue milestones:
- 1,000 downloads/episode: Eligible for most ad networks
- 5,000 downloads/episode: Mid-tier sponsorships
- 10,000+ downloads/episode: Premium sponsorship rates