PPC Budget Calculator
Calculate your pay-per-click advertising budget based on target clicks and estimated cost per click.
Plan daily and monthly ad spend.
PPC Budget Estimate
PPC (Pay-Per-Click) Budget is based on how many clicks you want and how much each click costs.
Daily Budget = Target Daily Clicks × Cost per Click
Monthly Budget = Daily Budget × 30
To factor in conversions:
Cost per Conversion = CPC / Conversion Rate
Required Budget = Target Conversions × Cost per Conversion
Average CPC by platform (2025):
- Google Search: $1–5 (varies widely by industry)
- Google Display: $0.30–1.00
- Facebook/Instagram: $0.50–2.00
- LinkedIn: $3–8
High-CPC industries: Insurance ($15+), Legal ($10+), Finance ($5+)