Video Ad Revenue Calculator
Estimate video ad revenue from total views, completion rate, and CPV or CPM rate.
Calculate monthly earnings for YouTube and social media campaigns.
Video ad revenue estimation helps YouTubers and video creators forecast their monthly earnings from platform-served advertisements.
The primary formula:
Monthly Revenue = (Monthly Views / 1,000) × RPM
Where RPM (Revenue Per Mille) is the amount earned per 1,000 views after the platform takes its cut.
Related metric — CPM vs RPM:
CPM (advertiser rate) = what brands pay per 1,000 impressions
RPM = CPM × (1 − platform cut)
YouTube keeps approximately 45% of ad revenue, so RPM ≈ CPM × 0.55.
What each variable means:
- Monthly Views — total video views across all content in a month
- RPM — your actual take-home per 1,000 views (varies by niche, country, and season)
- CPM — the gross rate advertisers pay; higher in finance, business, and tech niches
Worked example: A YouTube channel gets 500,000 views per month in the personal finance niche with an RPM of $8.
Monthly revenue = (500,000 / 1,000) × $8 = 500 × $8 = $4,000/month
Typical RPM ranges by niche:
- Entertainment/gaming: $1–$3
- Lifestyle/vlogging: $2–$5
- Education/how-to: $3–$7
- Finance/investing: $8–$20
- Legal/medical: $10–$25
RPM spikes in Q4 (October–December) due to holiday advertiser spending — often 2× the yearly average. Diversify with sponsorships, memberships, and merchandise to reduce dependence on ad revenue.