Website Value Estimator
Estimate your website's market value from monthly traffic, ad revenue, and growth rate.
Uses industry revenue multiples for buy and sell decision-making.
Website valuation estimates the market value of a website based on its revenue, traffic, age, niche, and monetization model. The most common method used by brokers (Flippa, Empire Flippers, Motion Invest) is a multiple of monthly or annual net profit.
Primary valuation formula: Website Value = Monthly Net Profit × Revenue Multiple
Revenue multiples by traffic source stability and monetization:
| Type | Monthly Multiple | Annual Multiple |
|---|---|---|
| Display ads (Google AdSense) | 20–30× | 1.7–2.5× annual |
| Affiliate marketing | 30–42× | 2.5–3.5× annual |
| SaaS / subscription | 40–60× | 3.3–5× annual |
| eCommerce | 25–36× | 2–3× annual |
| Info products | 20–30× | 1.7–2.5× annual |
Traffic-based estimate (alternative for pre-revenue sites): Value = Monthly Unique Visitors × Value per Visitor
- AdSense blogs: $0.05–$0.25 per monthly visitor
- Affiliate niche sites: $0.50–$2.00 per monthly visitor
- SaaS tools: $1.00–$5.00 per monthly visitor
Factors that increase the multiple:
- Consistent traffic growth (not declining)
- Diversified traffic sources (not 100% Google-dependent)
- Email list with strong engagement
- Branded domain with age 3+ years
- Automated / passive revenue with little owner time
Factors that decrease the multiple:
- Single traffic source dependency
- Manual fulfillment or high owner involvement
- Recent Google algorithm penalties
- High refund rates or chargebacks
Worked example: A niche blog earns $1,200/month net from affiliate commissions, is 4 years old, has diversified traffic, and requires ~5 hours/month to maintain. Multiple: 36× (premium affiliate) Estimated value: $1,200 × 36 = $43,200
Professional brokers charge 10–15% commission on sale. Expect 30–90 days to close a deal at fair market value.