Website Value Estimator
Estimate your website's market value from monthly traffic, ad revenue, and growth rate.
Uses industry revenue multiples for buy and sell decision-making.
Website valuation estimates the market value of a website based on its revenue, traffic, age, niche, and monetization model. The most common method used by brokers (Flippa, Empire Flippers, Motion Invest) is a multiple of monthly or annual net profit.
Primary valuation formula: Website Value = Monthly Net Profit × Revenue Multiple
Revenue multiples by traffic source stability and monetization:
| Type | Monthly Multiple | Annual Multiple |
|---|---|---|
| Display ads (Google AdSense) | 20–30× | 1.7–2.5× annual |
| Affiliate marketing | 30–42× | 2.5–3.5× annual |
| SaaS / subscription | 40–60× | 3.3–5× annual |
| eCommerce | 25–36× | 2–3× annual |
| Info products | 20–30× | 1.7–2.5× annual |
Traffic-based estimate (alternative for pre-revenue sites): Value = Monthly Unique Visitors × Value per Visitor
- AdSense blogs: $0.05–$0.25 per monthly visitor
- Affiliate niche sites: $0.50–$2.00 per monthly visitor
- SaaS tools: $1.00–$5.00 per monthly visitor
Factors that increase the multiple:
- Consistent traffic growth (not declining)
- Diversified traffic sources (not 100% Google-dependent)
- Email list with strong engagement
- Branded domain with age 3+ years
- Automated / passive revenue with little owner time
Factors that decrease the multiple:
- Single traffic source dependency
- Manual fulfillment or high owner involvement
- Recent Google algorithm penalties
- High refund rates or chargebacks
Worked example: A niche blog earns $1,200/month net from affiliate commissions, is 4 years old, has diversified traffic, and requires ~5 hours/month to maintain. Multiple: 36× (premium affiliate) Estimated value: $1,200 × 36 = $43,200
Professional brokers charge 10–15% commission on sale. Expect 30–90 days to close a deal at fair market value.
How we build and check this calculator
This calculator runs entirely in your browser, so the numbers you enter stay on your device. The math behind it is written by hand and tested against worked examples and standard references before the page goes live.
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