Email Marketing ROI Calculator
Calculate the return on investment from your email marketing campaigns.
Enter list size, open rate, conversion rate, and platform cost to see revenue per subscriber and overall ROI.
Monthly Revenue from Email
Email Marketing ROI Formula
Monthly Revenue = List Size × Open Rate × CTR × Conversion Rate × Average Order Value × Sends/Month
Industry benchmarks (Mailchimp, 2024):
| Metric | Average | Good | Excellent |
|---|---|---|---|
| Open rate | 21.3% | 30%+ | 40%+ |
| Click-through rate | 2.6% | 5%+ | 10%+ |
| Conversion rate | 1–3% | 4–6% | 8%+ |
Revenue per email subscriber (RPE): $1 per month per subscriber is the industry standard. Top-performing lists generate $2–$5/month per subscriber.
ROI = (Revenue − Platform Cost) ÷ Platform Cost × 100