Instagram Sponsored Post Rate Calculator
Calculate how much to charge for Instagram sponsored posts and Stories based on your follower count, engagement rate, and niche.
Suggested Feed Post Rate
How Instagram Sponsored Post Rates Are Calculated
The industry standard baseline is approximately $100 per 10,000 followers. However, engagement rate and niche can multiply this significantly.
Engagement Rate Multipliers
- Below 1%: ×0.7 (low engagement — brands pay less)
- 1%–3%: ×1.0 (average)
- 3%–6%: ×1.5 (above average)
- Above 6%: ×2.0 (highly engaged audience — premium rate)
Niche Premium Multipliers
- General Lifestyle: ×1.0
- Lifestyle / Beauty: ×1.2
- Health / Fitness: ×1.3
- Tech / Finance: ×1.5
Rate Calculation Base Rate = (Followers / 10,000) × $100 Engagement Multiplier = based on rate above Niche Multiplier = based on niche above Feed Post Rate = Base × Engagement Mult × Niche Mult
Other Formats Story Rate ≈ 30% of Feed Post Rate (per Story frame) Reel Rate ≈ 150% of Feed Post Rate (more production + reach) Bundle Package = Feed Post + 3 Stories + 1 Reel